Digital Tourism

Summary

The project develops a new qualification for one of Europe’s and World’s highest growing sectors, Tourism. This qualification mixes both Tourism and IT skills, meeting the market new trends of consumer choices, mostly online and through peer reviews. It targets to youth people – 15/16 to 18/19 years old students –, preparing them to work at Hospitality organizations, both under traditional business models – DMCs–Destination Management Companies / DMOs-Destination Management Organizations, GDS–Global Distribution Services, Hotels, Travel Agencies, Tourism Animation companies, national/regional/local Tourism Boards – and online/cloud business models, the digital travel market: from metasearch engines / fare aggregators, OTA–Online Travel Agencies or traditional Tourism companies that already work / want to upgrade their work on the electronic sales channel -, with all types of Tourism products – Sun & Beach, Business, MICE, City Breaks, Golf, Nature, Cultural, Gastronomy, … They will be performing tasks on B2B or B2C, as their job profile allows them to help creating / developing / promoting / selling online products, tangible or non-tangible, at small or big / private or public organizations, through a mix set of competences that go from Marketing to Geography, Psychology to IT, Arts to History, Photo to Video, national language to other European Languages.

Objectives

The project will provide professional knowledge and skills targeting promotional and marketing strategies based on IT (e-tourism), as digital services raises companies’ profile on generating economic development.Students will also be mobile, as the course will be designed to be implemented in international companies; it will also include long term WBL, with a minimum of three months.These will be the most important impacts: increased labour (mobility) among recent graduates; Increased level of online tourism promotion & interactivity within B2B and B2C in Tourism sector; reduced sazonality in Tourism job market.

Coordinator