PHOENIX 4.0 delivers tangible benefits to tourism stakeholders by training and supporting at least 120 SMEs across Europe, fostering cross-sector collaboration, and supporting 45 collaborative projects addressing challenges like circular tourism services, the green transition, data-driven tourism, digital innovation, and accessibility. It will also create the Tourism SMEs Resilience Navigator, which will provide sustainability and resilience indicators to deliver tailored consulting and technical support. It fosters sustainability, resilience, innovation and competitiveness.
PHOENIX 4.0 provides a comprehensive framework to help tourism SMEs tackle key challenges like environmental issues, fast-paced technological changes, and shifting consumer needs. The project focuses on four interconnected building blocks of resilience:
- Innovation: Encouraging creative solutions and new business models to address
industry challenges. - Digitalization: Equipping SMEs with advanced digital tools and skills to enhance
competitiveness. - Collaboration: Facilitating partnerships across sectors to foster knowledge-sharing and
co-creation. - Sustainability: Promoting eco-friendly practices and alignment with societal well-being
goals.
PHOENIX 4.0 brings together 8 partners from Slovenia, Spain, Iceland, France, Croatia, and Kosovo—bringing expertise from tourism strategy, training, and SME support. Led by Arctur (SI), a recognized leader in tourism innovation and digitalization, this diverse consortium ensures an inclusive approach to empowering tourism SMEs with skills in sustainability, digitalization, and resilience. Key contributors include Catalan Tourist Board (ES), The Iceland Tourism Cluster (ICE), Centre of Business Excellence (SI), Open Tourisme Lab (FR), Prishtina REA (RKS), AnySolution (ES), and Dubrovnik Development Agency (CRO). With rich experience in EU projects, they work together to empower SMEs with the skills and tools to thrive in a rapidly changing tourism industry.
“At the heart of PHOENIX 4.0 lies a mission to foster collaboration, leverage innovation, and create synergies with key EU strategic projects,” said Katarina Ceglar, Project Lead from ARCTUR, during the kick-off meeting in Nîmes, France
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ᝰ🖋️ Author of the article: Ahmet Jetullahu, Director (Prishtina REA)
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